As part of an ongoing creative consultancy, I worked with Bimba y Lola to shape a visually distinctive and socially impactful content strategy—designed to reflect the brand’s eclectic spirit and irreverent take on contemporary fashion.

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The focus was on building a bold visual language for social platforms, blending high-fashion references with playful storytelling that felt trend-forward and authentic to the brand’s identity. From ideation to production, I collaborated with internal and third-party teams to guide art direction across shoots, advising on location, set design, and overall media execution to ensure alignment with Bimba y Lola’s evolving digital presence.