top of page

Dr Martens
Art direction and visual guidelines development for global campaign Tough as You '21
Refining the Tough As You
art direction to become more contemporary and authentic.
Art Direction & Lead Designer
DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS / DR MARTENS

Imperfect and real energy to bring DM's look and feel into a digital realm.
Less is more.
Aiming at telling authentic stories without being overshadowed by over branded nor polished content.
Through a process of reduction and by shifting from a tactile aesthetic into an emergent and digital approach, the art direction explored how type, colour and graphics would bring a more attainable and fresh look while maintaining the unique Dr. Martens’ visual core.













bottom of page