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*extended portfolio upon request


Digital Art Direction development

Art Direction & Design

OOH, POS, Digital & Social

Developing a digital re-branding identity for JWPEI. Mission was to redefine the imagery and art direction principles with a new look and feel, luxury-inspired, detail-focused products. 

Emphasising minimalist designs and seamless details and finding a visual language that accentuated individuality through a new bold, empowering and daring approach.

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