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*extended portfolio upon request
JWPEI
Digital Art Direction development
Art Direction & Design
OOH, POS, Digital & Social
Developing a digital re-branding identity for JWPEI. Mission was to redefine the imagery and art direction principles with a new look and feel, luxury-inspired, detail-focused products.
Emphasising minimalist designs and seamless details and finding a visual language that accentuated individuality through a new bold, empowering and daring approach.
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