Lidl UK & IE
Content creation and art direction across Lidl UK's social media channels and UK's website.
Bringing UK's Best Value Retail into a social-first consumer space
Art Direction & Lead Designer
Making dinner a winner by sticking an award-winning ingredient.
Lidl Recipes are a compilation of custom made recipes to showcase UK Best Value Retailer’s range of products. Seasonal focused and entailing all levels of cooking difficulties, Lidl wanted to showcase their relatable, real and flavourful recipes focusing on their 2020 award winning products.
The result, a new look and feel to align Lidl's playful and real TOV through home made looking recipes, incorporating the brand's core colours and eye-catching typography throughout social activations.
Lidl's first digital product leaflet tailored to social audiences.
Translating Lidl's print product leaflet into a digital, social first tailored catalogue.
Applying the social brand guidelines into an interactive, social-first tailored catalogue that showcased key weekly product launches, as well as consumer's closer store.