CREATIVE DIRECTOR (ART) – UK & EU BASED, AVAILABLE GLOBALLY
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MANGO EARTH /22
CAMPAIGN ART DIRECTION
To support Mango’s continued commitment to conscious design, the Sustainable Spring Denim campaign introduced a refreshed collection of eco-friendly styles anchored in natural materials and processes. The creative brief called for a direction that could highlight the collection’s sustainable ethos while resonating across digital, retail, and print channels.
Acting as Art Director, leading the campaign’s visual development—from casting and production to final delivery—ensuring a unified vision across TVC, OOH, social media, and e-commerce. The result was a clean, elevated campaign that mirrored the simplicity and intention behind the garments themselves.
Art Direction
Production Oversight
Design Development
Photography by Ron Gallagher
DOP Balthazar Klarwein
Hair Paolo Soffiatti
MUA Egon Crivillers
Talent Andreea Diaconu, Devyn Garcia & Simon Nessman
INSIDE THE PROCESS
With a focus on natural textures and soft, ambient light, the art direction leaned into an organic visual language to reflect the environmentally conscious message at the heart of the campaign.
Casting choices, set styling, and photography were all shaped around a sense of ease and timelessness—creating a tone that felt calm, grounded, and real.
From briefing talent and overseeing on-set execution to guiding post-production, Anna worked closely with internal teams and external partners to ensure cohesion across a 360 rollout. The visual system was designed to flex from large-format OOH to detailed retail POS and digital formats, keeping the storytelling intact across every touchpoint.
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