Zara Beauty’s Essentials collection launch explored a stripped-back, ingredient-led approach to beauty—focusing on clarity, inclusivity, and modern accessibility. The project centred on highlighting skin, texture, and colour variety, creating a visual language that communicated transparency of formulas while elevating everyday beauty rituals.

Shaping the overarching visual system and guiding its evolution across digital, website, POS, and social platforms. The creative direction was rooted in minimalism and tactility, pairing studio-based imagery with diverse casting and refined compositions to strike a balance between aspirational and approachable, building a flexible, contemporary approach that allowed the Essentials collection to live consistently across touchpoints.